Friday, October 7, 2011

Would You Want To Sweat Parfum?

I was perusing Trend Hunter and I saw a very intriguing, yet frightening article title: "Perfumed Perspiration Pills". . .wait. . .what? 

"Swallowable Parfum by Lucy McRae is a revolutionary invention. A bio-genetic discovery that comes in a capsule and makes your sweat fragrant. The more you sweat, the more scented you’ll be while you’ll be perspiring a genetically unique fragrance, that is only yours." 

Upon further research, I discovered their official website and read this statement:

"Fragrance molecules are excreted through the skins surface during perspiration, leaving tiny droplets on the skin that emanate a unique odor.
The potency of scent is determined by each individuals acclimatization to temperature, stress, exercise or sexual arousal."

Uh. . .yay? You have access to the press release statement and it says immediate release in August 2011, but the front of the website saying "Coming Soon" and they say it's still in the research phase. Maybe they ran into some issues? 

The brain behind this "bio-genetic discovery" is Lucy McRae, an Australian artist classically trained in ballet and architecture. She "teams up with acclaimed synthetic biologist Sheref Mansy and are currently
in research phase to develop a capsule that consists of synthesized fragrant lipid molecules
that mimic the structure of normal fat molecules naturally found in the body."

This seems very interesting and I'm very curious to see if/when they come out with it! It doesn't say where it'll be sold when it does release, but I'd like to get my hands on one! Some questions I have are; Will it be something you will have to show an ID to purchase? How long will it last after "digestion"? What will the side effects be? Will it taste bad? I have so many more, but I'll just wait until more information comes out!

What do you think? Would you want to sweat your perfume?

SWALLOWABLE PARFUM® from Lucy McRae on Vimeo.